Email Subject Lines – Just How Important Are They?

Posted on: February 8th, 2011 by omniadmin

If there is one single line of text you are going to spend a lot of time on – make sure it’s your Subject Line.

 

The 80/20 Rule of Subject Lines

It has been reported that on average, 8 out of 10 people will read your email subject and send-from address, but only 2 out of 10 will read the rest.

Did you catch that?  That’s right – 80% of recipients are likely to read your subject line and send-from address!  In that second or two that it takes for them to do that – they are going to make a decision on whether on not your email is worth anymore of their time.

So before you “slap any old subject line” on your next email – carefully reconsider.

It might be a good idea to brainstorm several subject lines and run them by your co-workers to garner some feedback.  Since the better your subject line is – the better your open rates are going to be, Email Subject lines are hugely important!

Here is some advice from the Copy-writing  Industry’s Professionals:

The copywriting trainers at American Writers & Artists teach The Four U’s approach to writing headlines – these tips are a perfect match for writing email subjects too.

 

Email subject, preview pane (the first 3 lines), subheads and bullets should:

  1. Be USEFUL (and RELEVANT) to the reader
  2. Provide them with a sense of URGENCY
  3. Convey the idea that the main benefit is somehow UNIQUE
  4. Do all of the above in an ULTRA-SPECIFIC way

 

Superstar copywriter Clayton Makepeace says to ask yourself six questions before you start to write your email:

  1. Does your subject offer the reader a reward for reading?  Will they benefit?
  2. Can you include specifics to make the email subject more intriguing, believable and credible?
  3. Will your subject trigger a strong (positive!), actionable emotion for the reader?
  4. Will your subject topic immediately resonate with your prospect?
  5. Could your email subject benefit from the inclusion of a proposed transaction?
  6. Could you add an element of intrigue to drive the prospect into your opening copy?

Slow Growth = Sustainable Business

Posted on: January 15th, 2011 by omniadmin

I was looking over some statistics of one of our clients today and what really caught my eye were their email list sizes and the slow constant growth that was evident there.  This particular client has been doing a fabulous job of maximizing Swift Fox Mail to help grow their business.

So What’s Their Process?

Each month they send about 1 email out to their list of recipients. There is always fresh exciting news. They are usually highlighting a promotion, sale or major event.  The subjects of their emails are always inviting, things like “You’ve been waiting for this” or “free product x”.
The messages are brief and to the point and focus on the benefit to the recipient.

As a result – I’ve also watched their recipient list grow over the last year or so by almost 50%.
While that huge growth is exciting it hasn’t happened overnight. Each month they have been growing their by just 3-6%.
But over several  months this constant growth adds up.

This is a prime example of how you can leverage Swift Fox Mail to help grow your business slowly and surely…
and that is a key to having a thriving sustainable business!

How can Swift Fox Mail help my Business?

Posted on: December 1st, 2010 by omniadmin

Swift Fox Email enables you to stay in contact with your clients without spending hours upon hours on the computer or telephone.

For instance, you can create a database with pertinent information regarding each client, then schedule  automatic emails to be sent to your clients regarding products, promotions or service-specials as well as other news that might interest them and bring them back to your shop. With interesting emails that relate specifically to your clientele, your emails will become valuable pieces of communication that your customers will look forward to receiving.   And since you can schedule emails to send automatically (depending on the original information that you put in the database) you spend less time and less money, all the while targeting clients with effective, useful communication!  As a result you have more resources to point towards other aspects of your business.

With email newsletters, you can provide interesting facts about your existing products, new tantalizing features of your new products as well as exciting time-sensitive sales and promotion information!  With easy-to-use templates, writing a newsletter is quick and simple and gets your message out to the entire database within minutes. Another additional benefit to email newsletters is that they are easily forwarded on to others by the recipients in your list, effortlessly multiplying your marketing reach without any extra work on your part.

A great example of this might be if you were running a special on a particular product but didn’t have the funds for a large advertising campaign. With Swift Fox Email, you can quickly create an announcement with an attached coupon and link to your own website instantly. Send it out to your entire email database and watch the word spread.

Becoming a part of your clients’ lives and reminding them of why your product or service is important and fun will bring them back again and again. With automatic emails, email newsletters and email coupons, your clients will look forward to your messages and pass the information on to friends. Get back on the track to success without breaking your marketing budget by using Swift Fox Email.

Why Bother with Email Marketing?

Posted on: November 15th, 2010 by omniadmin

Quite simply – It Works!

And it works well.  here’s some data to prove it.

  • According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined, such as print catalogs (reference).
  • In Datran Media’s 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email. This was the top result (reference).
  • The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO (reference).
  • A summer 2009 survey of Irish marketers found 79% rating email marketing as important or very important to their marketing strategy (reference).
  • Shop.org’s State of Retailing Online 2009 survey of retailers found that “E-mail is the most mentioned successful tactic overall” (reference).
  • A December 2008 survey of hundreds of marketers by MarketingSherpa saw pay-per-click search ads rank top for ROI, followed by email marketing to house lists in second place (reference).
  • A February/March 2008 retailer survey by shop.org revealed that email marketing has the second lowest cost per order (CPO) of any online marketing tactic. The CPO of $6.85 compares favorably with, for example, paid search’s CPO of $19.33 (reference).

So why does it work so well?

Email marketing works for a variety of reasons…

  • It allows targeting
  • It is data driven
  • It drives direct sales
  • It builds relationships, loyalty and trust
  • It supports sales through other channels

Modern email marketing services and solutions support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis.

And every email campaign you send out generates a heap of actionable data you can use to refine your approach and messages.

Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.

Don’t wait – get started today. Signup now.

What Features Does Swift Fox Mail Offer?

Posted on: November 1st, 2010 by omniadmin

Swift Fox Mail is packed with Features – More Features than any other Email Marketing Software!

Swift Fox Mail was built specifically to help automate your follow-up marketing, giving your sales team more motivated leads in the process. By using it effectively you can turn more leads into buyers.

     
Completely browser based No list size limits or fees Runs on YOUR web server
Use your mail server or 3rd party 100% unencrypted PHP code Split test email campaigns
Google Calendar integration Dozens of built-in templates Step-by-step campaign wizard
Custom fields for personalization RSS email campaign archive Powerful, automated triggers
Full campaign statistics Google Analytics integration Automated bounced email processing
Full WYSIWYG campaign editing Schedule campaigns for future dates/times Easily import/export contacts
Pause and resume sending Automatic event logging Built-in CRM functionality
Surveys and feedback forms In-email dynamic content blocks User groups with permissions